Evaluation result of the media campaigns
2015/03/15
The project conducted two rapid monthly media campaigns in collaboration with eight aimag’s media outlets with a goal to raise awareness of the target communities on the Law on FOI and right to information and to promote transparency and integrity of the local government through open public discussion in 2013 and 2014.
Basing on baseline survey and consumer’s assessment of the Press Institute, the project selected a media outlets which will include to the media campaigns.
To the first media campaign included 2 TV stations, 1radio station and 1newspaper at national level; and 2 TV stations, 1 radio station and 4 newspapers at local level and they produced at total 25 items including news, interviews, reportages and disseminated a video materials 92 times and audio materials 30 times during the media campaigns.
To the second media campaign included 2 TV stations, 1 radio station and 4 newspapers at local level and they produced at total 22 items including news, interviews, reportages and disseminated a video materials 71 times and audio materials 30 times during this time.
To the first media campaign included 2 TV stations, 1radio station and 1newspaper at national level; and 2 TV stations, 1 radio station and 4 newspapers at local level and they produced at total 25 items including news, interviews, reportages and disseminated a video materials 92 times and audio materials 30 times during the media campaigns.
To the second media campaign included 2 TV stations, 1 radio station and 4 newspapers at local level and they produced at total 22 items including news, interviews, reportages and disseminated a video materials 71 times and audio materials 30 times during this time.
Evaluation result of the media campaigns